Admiral

Business Overview

Admiral was born in the summer of 2015, after Grooveshark closed down. The founding team were all former “sharks” looking to innovate in the digital advertising space. After several false starts and pivots, the team eventually developed Admiral, a B2B SaaS platform to help digital publishers gain insight into revenue loss, due to ad-blockers.

My Role & Contributions

As the first (and only) designer, I worked with the founders from the very start to help them establish a strong brand and explore potential product concepts. I was able to apply my interaction and visual design skills to a more complex domain, which helped pave the path for my later work.